Chargin
Chargin is a community-driven EV charging platform that connects electric vehicle owners with nearby charging hosts. The project focused on building a bold, energetic brand identity and a mobile-first product experience that makes finding, booking, and paying for EV charging effortless.
Challenges
The primary challenge was to design a brand and product that could serve two distinct audiences, EV owners looking for convenient charging and hosts looking to share their charging stations, while keeping the experience simple, trustworthy, and fast to use on the go.
Research
The research phase explored the EV charging landscape, studied competitor apps, and defined a visual language built around energy, movement, and sustainability. A bold wordmark, a lightning-bolt mark, and a high-contrast black-and-green palette were developed alongside General Sans as the primary typeface.
Product
The Chargin app and website were designed with a clean, friendly interface that makes charging accessible to everyone, from browsing nearby stations and booking a slot to managing payments and hosting your own charger. Every screen keeps the experience fast, clear, and reassuring.
Outcome
The new brand and product gave Chargin a confident, energetic identity that stands out in the EV space, while the streamlined app experience made charging and hosting effortless for early users across their launch markets.
