MIS
Microbe Investigations Switzerland (MIS) is a Swiss-based Contract Research Organisation (CRO) specialising in microbiological testing and research. The project focused on developing a modern brand identity and a professional website that reflects MIS’s scientific expertise while making its services more accessible and trustworthy for clients.
Challenges
The primary challenge was to transform a highly technical and research-driven organization into a modern, approachable digital brand. This involved simplifying complex scientific information, improving the website’s information architecture, and creating a consistent visual identity that communicates credibility and innovation.
Research
The research phase involved understanding the business objectives, analyzing competitor websites, studying user needs, and organizing the content through a clear information architecture. Visual exploration and content strategy were also carried out to create a brand experience that reflects precision, trust, and scientific excellence.
Website
The website was designed with a clean, minimal, and responsive interface that highlights MIS’s services through clear navigation, strong information hierarchy, and consistent branding. The experience focuses on making scientific information easy to understand while maintaining a professional and modern aesthetic.
Outcome
The redesigned brand and website strengthened MIS’s digital presence by improving brand credibility, simplifying communication of its services, and creating a more intuitive user experience. The scalable design system also provides a strong foundation for future growth and digital expansion.
